Behind the scenes at EVENTQUADRAT
A project like this is not possible without so many great partners, especially as it was the first event of its kind. Nevertheless, everyone worked together and all the gears meshed.
With EVENTQUADRAT, two renowned industry players launched a new, bold format for the MICE industry - with the aim of being more than just a network meeting. The vision: events as a catalyst for positive change.
The aim was not only to connect participants from three groups (corporates, associations, agencies), but to get them actively involved. Interactive sessions, training at eye level and digital touchpoints were to redefine the classic event experience.
Challenges and goals
One particular challenge was the digital implementation: the target group had a mixed digital affinity, and there were also initial doubts on the organizer side about the app's real added value. There were therefore three key challenges:
Connection across industry boundaries
The aim was not only to bring together participants from corporates, associations and agencies, but also to enable real interaction - beyond traditional networks.
Change through interactive participation
The event was intended to set new standards: With interactive sessions, open formats and further training at eye level, the aim was for guests to make an active contribution - not just listen passively.
Digital acceptance through communication
The use of smart tools was initially met with scepticism - both from event organizers and from a digitally mixed audience. It was therefore crucial to convince them with transparent communication, intuitive app guidance and real added value.
Innovative features in use
To achieve these goals, EVENTQUADRAT relied on the versatile functions of the UpVisit event app:
Guided Tours
Two speakers provided content on "Face Reading" and "LinkedIn Video Storytelling" as a digital tour - prepared in story format and promoted with a push.
Push notifications
Used specifically for shuttle information, voting reminders and wifi access - exactly when it was relevant.
Event calendar & speaker overview
Structure and orientation at a glance - for sessions, speakers and topics.
Voting and surveys
During the sessions, participants were able to vote live and give feedback - visibly and effectively integrated by the director.
Conclusion: A new industry platform inspires with digital innovation
EVENTQUADRAT not only brought a new event format to the stage, but also showed how digital support in the form of an intuitive event app creates smart added value - for guests, organizers and partners.
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100 % app usage
All 200 guests actively used the app during the event.
High level of commitment
The high level of participation in voting and surveys showed how involved the visitors were in the event.
Successful premiere
The hybrid interplay of content, location and technology ensured smooth processes and lots of positive feedback.
Live integration on stage
QR codes were displayed, presenters explained the app functions - and the audience was right there with them.
Important learnings for event organizers
Activation is the key to success. If you think about when and how to play out which content at an early stage, you can integrate digital tools effectively - even with a diverse digital target group.
With clear communication, well thought-out content and the right activation, EVENTQUADRAT provided a lasting impetus: For more exchange, more participation - and an industry in transition.
Experience events like never before!
Use the possibilities of an event app and create added value for everyone involved!
