Behind the scenes at the Start-up BW Summit 2025
UpVisit was a key help to our participants in planning the numerous program items of our event and finding the right contacts.


Explore Our Platform Features
The Start-up BW Summit 2025 is the central state event for start-ups, investors, and innovation players in Baden-Württemberg – and a true highlight for the startup scene. Under the motto "Innovation made in BW," the summit connects promising start-ups with investors, corporates, and international ecosystems. With around 2,500 guests on site and a clear focus on matchmaking, knowledge transfer, and internationalization, an event has been created that brings innovation to life – and offers real added value for all participants.
Challenges and goals
The Start-up BW Summit 2025 is one of the most important networking events for startups, investors, and innovation players in the southwest. With an extensive stage and expo program, two locations (Haus der Wirtschaft & Börsenplatz), elevator pitches, networking zones, and an evening event, the need for clear structure and orientation was high.
Complexity & Clarity
Two locations with parallel programs and numerous exhibitors made clear navigation essential.
Targeted networking
The focus was on effective networking – on-site, but digitally supported.
Information diversity
Many target groups, many offers – an app should help to bundle everything in a user-friendly way.
Innovative features in use
The UpVisit Event App offered versatile features to manage the complexity of the summit and create real added value for all participants:
Matchmaking & Meeting Planning
Over 140 scheduled meetings were organized directly through the app—supported by nearly 300 newly created profiles. A clear indicator of the feature's acceptance and relevance.

Event calendar & push notifications
The extensive stage and supporting program was clearly presented and supplemented with targeted push notifications about highlights and short-term changes.

Interactive exhibitor profiles & guided tours
Orientation made easy: Guided tours enabled visitors to navigate through the variety of advisory and support services – a real added value at the Expo.

Voting in the elevator pitch final
At the Elevator Pitch state finals, guests were able to vote for their favorites directly in the app – engagement included.

Conclusion: Digital orientation & targeted networking – the perfect mix for a B2B start-up event
The Start-up BW Summit 2025 demonstrated how targeted digital support can significantly enhance the event experience. The UpVisit app not only provided more overview and structure, but was also used as an active networking tool – with measurable success. The organizing team also benefited: fewer follow-up questions, more time for what matters most.
Discover our most important benefits
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87% app usage
2,182 active users – with around 2,500 guests on site.
140 planned meetings
Directly via the app – efficient, targeted, digital.
Push communication
Less uncertainty in the event of changes in plans or short-term highlights.
Guided Tours & Expo Navigation
Orientation in the jungle of the funding landscape – without getting lost.
300+ matchmaking profiles
Strong sign of interaction & interest in networking.
Whether for start-up conferences, B2B trade fairs or large congresses – UpVisit is the ideal solution when networking, overview and interaction are the focus.
Experience events like never before!
Use the possibilities of an event app and create added value for everyone involved!
