Behind the scenes at the KI Festival Heilbronn
The app helped us to bring structure to a complex program - in just three days. A real relief for the whole team.
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The KI Festival 2023 in Heilbronn was a lively showcase for innovation - with over 8,000 visitors, a diverse program and a clear goal: to make artificial intelligence tangible. The challenge? Overview, comprehensibility and accessibility - with a high density of information and international target groups. The UpVisit event app achieved exactly that: personalized planning, easy navigation and accessible content that all visitors picked up - quickly, intuitively and in the right format.
Challenges and goals
The organizers of the KI Festival had the task of designing an event that would offer both orientation on the site and access to a complex program for a large number of visitors - while remaining accessible and understandable for everyone.
Orientation on a large festival area
Numerous exhibitors and program items - it's easy to lose track. The aim was to guide visitors through the site and connect information islands.
Language barriers & inclusion of all participants
The festival wanted to offer all participants - regardless of language or access - an understandable and inclusive experience.
Complex program with speakers & events
The tightly scheduled stage program should not only be visible, but also customizable - visitors should plan their highlights in advance and not miss anything.
Innovative features in use
To achieve these goals, the KI Festival relied on the versatile functions of the UpVisit event app:
Showcases for speakers and program
The interactive showcases made it possible to present speakers and program items in a visual and structured way. Content such as videos, images and texts were clearly placed on an interactive graphic that offered users an intuitive experience.
Navigation & Interactive maps
All stands, stages and highlights in one map - directly on your smartphone, including QR scan at every exhibitor stand.
Event calendar for the program
All program items were displayed in a clearly arranged calendar so that guests always had an overview and didn't miss anything. The agenda, speaker bios and side events could be saved and individually combined.
Stories about exhibitors, partners & innovations
The exhibitors were presented in short, interactive story formats - including images, descriptions and a direct link to the website. This allowed visitors to quickly find out more and delve deeper.
Conclusion: Visitors delighted, organizing team relieved - the KI Festival relies on digital efficiency
The KI Festival has shown: With the right digital support, a complex B2B event not only becomes clearer, but also more personal, accessible and measurably more successful. UpVisit impressed with its speed, scalability and high level of user-friendliness - making it the ideal addition to a future-oriented event format.
Discover our most important benefits
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100 % Net Promoter Score
The app was enthusiastically recommended - especially by the young target group under 50.
> 90 % cost savings
Compared to an in-house development, over 90 % of costs were saved - with faster implementation.
Long-term added value
Saved content remains available even after the festival - for lasting contacts and follow-up.
Enormous time saving
Thanks to semi-automated AI-supported content creation, the app was ready for use in just 3 days.
Positive feedback all round
Visitors particularly praised the simple navigation, personalized content and clear structure.
Whether it's an innovation festival or a large-scale tech event - the combination of fast implementation, barrier-free user guidance and data-based analysis makes UpVisit the ideal solution for event organizers who want to create digital experiences. The KI Festival in Heilbronn impressively demonstrated how technology provides orientation and makes content tangible - and the UpVisit app was a central component of this success.
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